Why Proposals As Content Marketing Will Always Produce a Lower Win Rate
Your company is being invited to bid on competitive opportunities from contract officers and contract specialists. But is it because someone at the customer’s office knows who you are, or because of your National Institute of Governmental Purchasing Codes or NAICS codes?
Submit a hundred proposals and you might ‘hit’ one or two lucky times. Engage in pre-RFP content marketing, and you’ll find yourself engaging with buyers much more productively.
I discuss why proposals simply can not be used for content marketing purposes, and discuss what pre-RFP content marketing efforts can help your company to validate whether or not an opportunity is for you son yout win more.