examples of marketing strategies

Create Brand Evangelists For Your Population Health Analytics Platform Using Internet Marketing

Complex patients present the biggest challenge to public and private payers.

In the Medicaid population, 68% of costs are attributable to the top 10% of patients ranked by cost. Innovators who can best communicate to the customer will win the opportunities to deploy those solutions.

68% of Medicaid costs, are attributable to the costliest 10% of patients. Click To Tweet

What “best communicate… to… win” means, can range widely.

You see, if you communicate all the details of your strategy, your opponents may likely steal your ideas. And if you present all the details of your technical solution, you risk boring your customer who will just classify and categorize your products/services with everyone else’s sales presentations they are bombarded with.

What then, do we communicate???

Let’s review the types of content that population health analytics companies should be producing, and learn from some examples of how I’ve helped organizations increase market share in what’s becoming an increasingly competitive niche.

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