Dump The Party Flyers Event Management Gurus: Increase Exposure Using Content Marketing
Marketing isn’t sales. Marketing increases volume of people in your funnel who you might later convert to paying customers.
We increase the number of casual viewers with a ‘hook’. That hook must be sponsored by whatever it is you are selling.
So if an advertiser is selling tickets to a nightlife event, the content strategist’s responsibility is to identify, develop, and create as many hooks as is necessary. The ‘content’ of content marketing campaigns ARE those hooks, intentionally constructed to serve merely as an attraction to your intended customer. These hooks can be directly or indirectly related to what it is that you are selling.
The ‘content’ IS the hook.
We review how to create these ‘hooks’ for the event management firm.