Category Archives for Niche Marketing

Travel Agency Marketing Strategy for Group Sales and Individualized Purchases

Families and other groups enjoy traveling and vacationing when they have extra money. Travel agency marketing plans must be effective at helping these groups to envision what activities they can do together.

This is a review of contemporary best practices for content strategies, applicable to owners of travel agencies.

We showcase methodologies for capturing more purchases from individuals and from larger group sales.

This content is for Starter, Premium and Enterprise members only.
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Revised Content Strategy for a Healthcare Association

We lead organizations through business development. When our concerted business development efforts impact and benefit more than just a few businesses, then it automatically becomes economic development efforts.

While there are many non-digital strategies that can be deployed, we enjoy and specialize in using best practices of digital strategy for economic development.

The work we lead, is done through four major phases:

  • Strategy development
  • Software development
  • Content development
  • Outreach

Will be working with a major healthcare advocacy organization’s leadership team through these four phases.

Here’s a preview of our thoughts on strategy development for this organization (3100+ words).

This content is for Starter, Premium and Enterprise members only.
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The Right Steps: Pilates Studio Business Growth Models and Digital Strategies

Pilates and yoga and other health studios can leverage the best practices of digital strategy to grow their businesses.

Apply the basics of our sales cycle to market your products and services to patients, business customers, and government customers.

We review the sales cycle as applied to the health and fitness club business models, and offer some alternative approaches to fuel business growth.

This content is for Starter, Premium and Enterprise members only.
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Promoting Discovery Within the Luxury Retail Market

There’s a strategy to marketing luxury products that can be replicated to any industry, and any product.

Practice designing those strategies for your luxury line, and you will be able to develop an enjoyable experience for your customer until they are ready to make their purchase.

We will review several content marketing strategies that can be used immediately by any luxury retail brand owner.

This content is for Starter, Premium and Enterprise members only.
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Association Online Sales Cycle Management, to Increase Memberships

Associations must have a solid web presence in order to grow their membership.

But being ‘online’ isn’t enough. You’ve got to have a strategy for how you’ll use that online presence, so better serve your members, your association, and the American public.

Use these approaches when redesigning your business operations AND your online communication activities.

This plan is based upon the review of an actual live association website. They have about 1,300 people searching for them every single month on Google. If they follow this plan, we should expect to see drastic revenue growth. 

This content is for Starter, Premium and Enterprise members only.
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Alumni Associations Can Make a World of a Difference for Their Members

The alumni network of your University has powerful potential to drive economic development across the country.

Your alumni association membership will grow if you construct programs that benefit the members.

We’ll review a few of the biggest results nearly all alumni commonly desire, and create a plan on how to provide them these benefits through your alumni association.

This content is for Starter, Premium and Enterprise members only.
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Pro Athletes In Business: How to Coach More People to Achieve Your Success

Recent professional athlete retirees have had years of privilege and access. You could go any where and do any thing, because you were ‘on the team’.

Young people aspire to achieve your success. Even older people admire your talent and capability.

Why not teach them how to achieve what you’ve achieved?

Here’s a business plan for recently retired pro athletes.

This content is for Starter, Premium and Enterprise members only.
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Trade Association Websites: The American Medical Association As a Model

You want to improve the website of your profession’s trade association and use it to drive business growth and efficiency.

Follow the model of the largest and the most successful in order to get a grasp on what your website might prioritize and how it might organize data to meet the needs of your members.

Let’s do a comparative analysis of the AMA – the American Medical Association.

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Here Are The Pharmacy Marketing Strategies That Pump Up Valuation For Mergers and Acquisitions

Getting patients their medicine requires hiring a licensed pharmacist.

Getting patients TO your pharmacy, requires marketing.

Institute these non-dispensing services, to drive people into your neighborhood pharmacy.

We review content strategies — ranging from influencer outreach techniques to events for patients — that community pharmacies are using to pump up their growth rates around a merger or an acquisition.

This content is for Starter, Premium and Enterprise members only.
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