Category Archives for Marketing Strategy

SEO Strategy for the Content Created under Your Marketing Campaigns

Content created for marketing needs to be optimized for SEO to get in front of thousands of new customers.

Let’s review how to identify new keywords that are in-demand by your target customer.

To initiate your content marketing campaign, we list several tools you’ll want to use, and even review how to assess your competition to create a new content marketing campaign.

This content is for Starter, Premium and Enterprise members only.
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Influencer Models for Government Employees

U.S. federal and State governments are downsizing and may continue downsizing. Top officials have suggested that a good shutdown is actually needed.

Prepare yourself for life in the private sector using content strategy to optimize your likelihood of getting picked up by business employers. 

We review a content strategy model used by former government employee who is now highly sought after in the private sector for his knowledge and expertise. 

This content is for Starter, Premium and Enterprise members only.
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Getting A “FLURB”: Testimonial Examples From 5 Influencers Converting Readers To Subscribers

Being alone, hurts.

Recent publications demonstrate that living alone contributed to 27% higher likelihood of mortality in subjects at risk of or with atherothrombosis (blood clots), and loneliness was a significant predictor of functional decline and death in those 60 years or older.

If you are responsible for managing any part of a business with customers, testimonials are the best way to get customers to see that they are not alone in purchasing your services. But before they ever purchase your services… in fact, the ONLY reason why they would even think about purchasing your services, is because they BELIEVE in you and your capabilities to add value to their lives and their business’ life.

Re stated… Testimonials are the best way to get customers to see they are not alone in BELIEVING in you.

So don’t hurt your potential customers.

Extend your customers' lives with testimonials. Click To Tweet

Check out these helpful testimonial examples offering us guidance on how to construct testimonials that convert readers into believers.

This content is for Starter, Premium and Enterprise members only.
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