Category Archives for Content Marketing

How and When to Use Your Pessimism

Your friends and colleagues can depend on you to be pessimistic about a certain issue.

The bearer of bad news…

That pessimism can be used in the right way, to attract followers who are equally committed to issues like you. 

We’ll review an example of a business owner friend and go in detail about how he generates a 7 figure income yearly from publishing his pessimistic view. We review everything from his about me page, to his blog articles, to the major defining features of his digital product. 

You’ll be able to follow his example to replicate his success.

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Spark Content Marketing Around Your Cause

In studying associations, I present the results of a content marketing strategy that a particular industry has implemented to permeate sectors who drive policies affecting their bottom line.

It’s an ingenious approach to creating powerful and highly influential evangelists for your brand, your industry, and your mission. Let’s integrate elements of this strategy into your content marketing campaigns to help you achieve your organizational mission.

I review the surprising and tangential relationship between public health professionals and the cement industry. 

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“No, Teach Me Like I’m 2”: Content Marketing Examples Made Simple

Content strategy is the plan to get eyes on your brand. Content marketing is the actualization of those plans, the deployment of those plans, or the build-out based upon those plans.

Strategies should be constructed to attract, entertain, and educate your intended consumer/customer, who’s seeking information on their options for products and services.

So don’t make it too complex.

Here are simple strategies you can use, and a few examples of how companies are using them today.

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How To Write Blog Posts Using CCAR Model

Once you’ve identified the key phrase that you want to write about, it’s time to get started with the writing. Start with one post at a time. Produce one good piece, and then get it posted up to your site. Your content strategy should ultimately guide any content marketing endeavor.

I encourage any services based business (ie, consulting firms) to employ the CCAR Model when writing blog posts. Why? Because a recent study recently estimated that consultants who blog, get 59% more contracts… Not bad!

Consultants who blog, get 59% contracts! Click To Tweet

So let’s review how to write your blog article, and discuss how to integrate the CCAR model into your article.

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