As the expert, you want people to know who you are and what you do. What sets you apart from your competitors? What benefit will you have to a customer organization?
If you institute the strategies we have used, your business can create allegiances with both customer organizations and predominant competitors, such that they are compelled to engage you. Let’s have them calling you in for meetings to explore collaborative partnerships to resolve customer specific problems.
Clear the path for people to engage you. Make it EASY for them.
We’ll discuss the steps a small business owner and state government contractor took, to engage program managers and contracting officers using content strategies.