Why Proposals As Content Marketing Will Always Produce a Lower Win Rate

Your company is being invited to bid on competitive opportunities from contract officers and contract specialists. But is it because someone at the customer’s office knows who you are, or because of your National Institute of Governmental Purchasing Codes or NAICS codes?

Submit a hundred proposals and you might ‘hit’ one or two lucky times. Engage in pre-RFP content marketing, and you’ll find yourself engaging with buyers much more productively.

I discuss why proposals simply can not be used for content marketing purposes, and discuss what pre-RFP content marketing efforts can help your company to validate whether or not an opportunity is for you son yout win more.

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Are You Starting a New Business?

You caught the entrepreneurial spark that bright idea keeping you up late at night. Now you are selling products and services directly to consumers and individuals. Over the next 12 months, your business goal is to get your LLC and online store all set up.

Since you’re already making sales, you also want to continue driving revenue growth.

Take these steps to set up your LLC and get your website setup. The LLC filing lets you file business tax deductions, and the website will help you to continue driving sales leveraging technology.

I highlight specific companies who I am familiar with as their current customer presently. 

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Here Are The Pharmacy Marketing Strategies That Pump Up Valuation For Mergers and Acquisitions

Getting patients their medicine requires hiring a licensed pharmacist.

Getting patients TO your pharmacy, requires marketing.

Institute these non-dispensing services, to drive people into your neighborhood pharmacy.

We review content strategies — ranging from influencer outreach techniques to events for patients — that community pharmacies are using to pump up their growth rates around a merger or an acquisition.

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How Much To Charge For Speaking Engagements?

No one wants to under charge for their services. So how do you know how much to charge when you’re asked to give speeches? Is there a formula that’s useful?

Here’s a calculation you can easily use to determine how much your speaking fee should be. 

You’ll also get in this article a summarize a list of speakers whose fees I could find were recently published on the internet. 

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‘Til You See These Most Common Words and Phrases, Don’t Expect Your Content To Be Shared

We are all looking for proven ways to access the deep places of human psyche, to elevate our business.  Commonly we use strategies like Share Triggers to elicit an emotional response in the viewer, and it is an emotional response that convinces them to share your content.

Write these words and phrases into your headlines, and you’ll see higher click through rates, and more importantly more shares of your content with other influencers.

You even get a list of the top phrases, ranked by how commonly they were used in articles that went viral.

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Influencer Models for Government Employees

U.S. federal and State governments are downsizing and may continue downsizing. Top officials have suggested that a good shutdown is actually needed.

Prepare yourself for life in the private sector using content strategy to optimize your likelihood of getting picked up by business employers. 

We review a content strategy model used by former government employee who is now highly sought after in the private sector for his knowledge and expertise. 

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Real Estate Agent Websites Using These Strategies Win: Mere Evolution, At Its Finest

Marketing and sales has changed with the advent of the internet. All of us own at least one social media account, have access to at least one cell phone, and most either have a tablet or laptop laying around some place. Americans are always online.

Capturing the attention of this online audience, especially in highly competitive industries like the residential real estate market, is the ultimate challenge.

If you can adopt, practice, and use these content strategies in your content marketing campaigns, you WILL capture significantly more attention both locally and globally.

In this article, we also discuss how you can monetize that global audience. 

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Do These 11 Top Political Commentators Know How To Monetize Their Following?

Tell the truth. We all have our favorite political commentators. As soon as the camera turns to them and its their time to talk, you’re listening for every word, cuz surely they will say something crazy!

Engage content strategies, and you can actually become that loved (or hated) political commentator.

Attract a larger following. Increase your followers on social media. And most importantly, Monetize your following. You might even do better than the top political commentators syndicated on national television.

We review strategies you can use immediately to build your base of followers, and leverage this following to attract more requests for your consulting and speaking.  I also rank the top political commentators by the number of google searches per month.

Guess who’s the top political commentator?

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Create Brand Evangelists For Your Population Health Analytics Platform Using Internet Marketing

Complex patients present the biggest challenge to public and private payers.

In the Medicaid population, 68% of costs are attributable to the top 10% of patients ranked by cost. Innovators who can best communicate to the customer will win the opportunities to deploy those solutions.

68% of Medicaid costs, are attributable to the costliest 10% of patients. Click To Tweet

What “best communicate… to… win” means, can range widely.

You see, if you communicate all the details of your strategy, your opponents may likely steal your ideas. And if you present all the details of your technical solution, you risk boring your customer who will just classify and categorize your products/services with everyone else’s sales presentations they are bombarded with.

What then, do we communicate???

Let’s review the types of content that population health analytics companies should be producing, and learn from some examples of how I’ve helped organizations increase market share in what’s becoming an increasingly competitive niche.

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Let’s Put the Mattress Store Yard Signs To Bed: Try New Marketing Ideas

Driving up and down the main thoroughfare of your town (for me, it’s Rockville Pike), it’s impossible to go a block without seeing 10-15 yard signs for mattress companies. Most of them are bunched around stop lights and stop signs.

If you use content marketing to engage new customers, these internet marketing campaigns can and will drive at least 30% more buyers into your stores, well beyond the traffic you’re getting through traditional marketing approaches. 

Check out how some mattress store owners are engaging with, interacting with, educating, and delighting their  customers with new marketing ideas to drive revenue growth and sales.

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