Why B2B, B2G, B2C Commerce Equally Depend on Internet Marketing

Are you trying to sell your product to individuals?

Maybe to a doctor who writes prescriptions for your pharma product, or you want to sell your handmade bags to fashionable travelers?

Use this simple strategy to improve your direct sales business. 

We’ll also discuss the top reasons why internet marketing is so effective for B2B and B2G commerce.

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How to Set Clear Expectations for your Business Planning Consultant

A clear business plan is better than good music, to the ears of an executive. Clear pricing and a simple scope of work to which a consultant will adhere, helps a leadership to understand what they are getting themselves into when engaging with a new vendor.

Require that your business planner and content strategist use these four phases when working and as they invoice you for their work. 

These four phases, are a fuller explanation of the four phases we use when working for our various business customers.

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Association Online Sales Cycle Management, to Increase Memberships

Associations must have a solid web presence in order to grow their membership.

But being ‘online’ isn’t enough. You’ve got to have a strategy for how you’ll use that online presence, so better serve your members, your association, and the American public.

Use these approaches when redesigning your business operations AND your online communication activities.

This plan is based upon the review of an actual live association website. They have about 1,300 people searching for them every single month on Google. If they follow this plan, we should expect to see drastic revenue growth. 

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Alumni Associations Can Make a World of a Difference for Their Members

The alumni network of your University has powerful potential to drive economic development across the country.

Your alumni association membership will grow if you construct programs that benefit the members.

We’ll review a few of the biggest results nearly all alumni commonly desire, and create a plan on how to provide them these benefits through your alumni association.

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Pro Athletes In Business: How to Coach More People to Achieve Your Success

Recent professional athlete retirees have had years of privilege and access. You could go any where and do any thing, because you were ‘on the team’.

Young people aspire to achieve your success. Even older people admire your talent and capability.

Why not teach them how to achieve what you’ve achieved?

Here’s a business plan for recently retired pro athletes.

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Product Development the Microsoft Way

You’ll never be able to serve millions of people with only 2,000 working hours per year. Product development is the only way to reach larger audiences than what you can humanly accomplish.

Build a product to be distributed by a larger company who sells more expensive products. 

Let’s assess the Microsoft model, in how their founder approached product building, meeting their distributor, and marketing that product to larger distributors. 

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Spark Content Marketing Around Your Cause

In studying associations, I present the results of a content marketing strategy that a particular industry has implemented to permeate sectors who drive policies affecting their bottom line.

It’s an ingenious approach to creating powerful and highly influential evangelists for your brand, your industry, and your mission. Let’s integrate elements of this strategy into your content marketing campaigns to help you achieve your organizational mission.

I review the surprising and tangential relationship between public health professionals and the cement industry. 

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Mini-Mindmap: Sales Funnel or Sales Cycle?

We want to create an environment for our customers to be able to learn more about us comfortably.

When we can differentiate between a more linear sales funnel and more circular sales cycle, then we uncover the secret of businesses that grow organically.

In this article, I review the differences between a sales cycle and a sales funnel.

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Trade Association Websites: The American Medical Association As a Model

You want to improve the website of your profession’s trade association and use it to drive business growth and efficiency.

Follow the model of the largest and the most successful in order to get a grasp on what your website might prioritize and how it might organize data to meet the needs of your members.

Let’s do a comparative analysis of the AMA – the American Medical Association.

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