High Demand, Limited Supply Skills and Qualifications

Need to know what to study and learn next to grow in your career and serve your community?

I conducted a study on skillsets and qualifications that are in high demand by recruiters and limited supply of available talent.

Here’s a sample from the study.

Setup a 15-30 minute call to discuss this, and receive the fully updated list of supply/demand ratios on 500+ top paying skills and qualifications.

We display the highest paying salary bracket in DC and the US, the # of job openings in DC and the US.

We also provide a learning guide to acquire the expertise, and we provide a marketing guide to show off your new skills to employers.

The list of 500+ skills and qualifications is sorted by what is in highest demand – this tells you where there is highest competition and lowest competition, and where therefore, you are more or less likely to gain employment.

This list will help you to study a topic that has higher earning potential, and there are fewer applicants by virtue of the inavailability of people who report they have the knowledge and skills.

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All members also have access to the full list.

This content is for Starter, Premium and Enterprise members only.
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Travel Agency Marketing Strategy for Group Sales and Individualized Purchases

Families and other groups enjoy traveling and vacationing when they have extra money. Travel agency marketing plans must be effective at helping these groups to envision what activities they can do together.

This is a review of contemporary best practices for content strategies, applicable to owners of travel agencies.

We showcase methodologies for capturing more purchases from individuals and from larger group sales.

This content is for Starter, Premium and Enterprise members only.
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Revised Content Strategy for a Healthcare Association

We lead organizations through business development. When our concerted business development efforts impact and benefit more than just a few businesses, then it automatically becomes economic development efforts.

While there are many non-digital strategies that can be deployed, we enjoy and specialize in using best practices of digital strategy for economic development.

The work we lead, is done through four major phases:

  • Strategy development
  • Software development
  • Content development
  • Outreach

Will be working with a major healthcare advocacy organization’s leadership team through these four phases.

Here’s a preview of our thoughts on strategy development for this organization (3100+ words).

This content is for Starter, Premium and Enterprise members only.
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The Right Steps: Pilates Studio Business Growth Models and Digital Strategies

Pilates and yoga and other health studios can leverage the best practices of digital strategy to grow their businesses.

Apply the basics of our sales cycle to market your products and services to patients, business customers, and government customers.

We review the sales cycle as applied to the health and fitness club business models, and offer some alternative approaches to fuel business growth.

This content is for Starter, Premium and Enterprise members only.
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Promoting Discovery Within the Luxury Retail Market

There’s a strategy to marketing luxury products that can be replicated to any industry, and any product.

Practice designing those strategies for your luxury line, and you will be able to develop an enjoyable experience for your customer until they are ready to make their purchase.

We will review several content marketing strategies that can be used immediately by any luxury retail brand owner.

This content is for Starter, Premium and Enterprise members only.
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An Enhanced Business Plan for Music Festival Attendance Growth in the Next Year

You’re the national leader for a music festival or conference challenged with how to create a business plan for music festival growth and new attendance.

For many decades, people have LOVED attending your convention for the concerts and classes.

Study this business plan we’ve constructed for this national music conference, to identify best practices APPLIED to their model. 

Will extensively review the 50 year history of a prominent music conference and offer recommendations based upon best practices for content strategies and economic development. 

This content is for Starter, Premium and Enterprise members only.
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SEO Strategy for the Content Created under Your Marketing Campaigns

Content created for marketing needs to be optimized for SEO to get in front of thousands of new customers.

Let’s review how to identify new keywords that are in-demand by your target customer.

To initiate your content marketing campaign, we list several tools you’ll want to use, and even review how to assess your competition to create a new content marketing campaign.

This content is for Starter, Premium and Enterprise members only.
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How and When to Use Your Pessimism

Your friends and colleagues can depend on you to be pessimistic about a certain issue.

The bearer of bad news…

That pessimism can be used in the right way, to attract followers who are equally committed to issues like you. 

We’ll review an example of a business owner friend and go in detail about how he generates a 7 figure income yearly from publishing his pessimistic view. We review everything from his about me page, to his blog articles, to the major defining features of his digital product. 

You’ll be able to follow his example to replicate his success.

This content is for Starter, Premium and Enterprise members only.
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