As the expert, you want people to know who you are and what you do. What sets you apart from your competitors? What benefit will you have to a customer organization?
If you institute the strategies we have used, your business can create allegiances with both customer organizations and predominant competitors, such that they are compelled to engage you. Let’s have them calling you in for meetings to explore collaborative partnerships to resolve customer specific problems.
Clear the path for people to engage you. Make it EASY for them.
We’ll discuss the steps a small business owner and state government contractor took, to engage program managers and contracting officers using content strategies.
Marketing isn’t sales. Marketing increases volume of people in your funnel who you might later convert to paying customers.
We increase the number of casual viewers with a ‘hook’. That hook must be sponsored by whatever it is you are selling.
So if an advertiser is selling tickets to a nightlife event, the content strategist’s responsibility is to identify, develop, and create as many hooks as is necessary. The ‘content’ of content marketing campaigns ARE those hooks, intentionally constructed to serve merely as an attraction to your intended customer. These hooks can be directly or indirectly related to what it is that you are selling.
The ‘content’ IS the hook.
We review how to create these ‘hooks’ for the event management firm.
Acupuncture and natural medicine has remained consistently popular over the last 10 years across United States. At the same time, the therapeutic utility of acupuncture is also gaining in popularity. People continue to suffer with pain. Increasingly more people want to lose weight.
Like any medical practice, you want to fill up your medical office with visits from patients in your local region. Patients need to be booked every hour that you possibly can at that piece of real estate, for visits and consultations to achieve a maximal impact on population health.
Using content market and content strategies can attract these patients to your acupuncture clinic.
Let’s review acupuncture content marketing and content strategies that every acupuncture clinic should be using. A list of 100 posts are provided, to jumpstart your content library and provide your customers with exactly what they are seeking.
Great new food products are entering stores every month across the country. These are often owned by one enthusiastic chef who is driven to share their love for a certain type of food with the world. While preparing great meals is the easy part and even generating sales may come easy, their often unmet challenge is to create a culture and community around the new product.
We’re going to review food marketing strategies that, if used, have the potential to double expected revenue growth rates.
We’ll review one of my favorite brands of sauces, as an case study for what they can do to drive demand.
Unless the owner asks me to add his name onto the post, I’ll leave his brand name out. We’ll call it “MM Sauce” for now.
Content strategy is the plan to get eyes on your brand. Content marketing is the actualization of those plans, the deployment of those plans, or the build-out based upon those plans.
Strategies should be constructed to attract, entertain, and educate your intended consumer/customer, who’s seeking information on their options for products and services.
So don’t make it too complex.
Here are simple strategies you can use, and a few examples of how companies are using them today.
Being alone, hurts.
Recent publications demonstrate that living alone contributed to 27% higher likelihood of mortality in subjects at risk of or with atherothrombosis (blood clots), and loneliness was a significant predictor of functional decline and death in those 60 years or older.
If you are responsible for managing any part of a business with customers, testimonials are the best way to get customers to see that they are not alone in purchasing your services. But before they ever purchase your services… in fact, the ONLY reason why they would even think about purchasing your services, is because they BELIEVE in you and your capabilities to add value to their lives and their business’ life.
Re stated… Testimonials are the best way to get customers to see they are not alone in BELIEVING in you.
So don’t hurt your potential customers.Extend your customers' lives with testimonials. Click To Tweet
Check out these helpful testimonial examples offering us guidance on how to construct testimonials that convert readers into believers.
Once you’ve identified the key phrase that you want to write about, it’s time to get started with the writing. Start with one post at a time. Produce one good piece, and then get it posted up to your site. Your content strategy should ultimately guide any content marketing endeavor.
I encourage any services based business (ie, consulting firms) to employ the CCAR Model when writing blog posts. Why? Because a recent study recently estimated that consultants who blog, get 59% more contracts… Not bad!Consultants who blog, get 59% contracts! Click To Tweet
So let’s review how to write your blog article, and discuss how to integrate the CCAR model into your article.
Content libraries may contain information in varied formats.
Once the format is identified, the information can be presented and delivered in various.
We present those content formats and content types here, as a guide explaining how to conceptually approach the materials for your library.
There are several business who provide similar services to you in your local area. What makes you stand out and show up when people search online for the keyword relevant to your work?
How do we get people to call you, vs your competition?
Check out a few resources that list exactly the work that a local business will need to do to improve their ‘Local SEO’ rankings.
Identification of the questions that your customers are asking and the magnitude of the problems they are having is critical to gauging the level of effort you invest into any business. Early in any retail business’ lifecycle, and continuing on a regular basis, it’s good practice to identify the content your audience is interested in reading as a result of the problems they are having.
Let’s review how to investigate those customer concerns, and then set up your content library to reflect the needs of your intended audience.