Complex patients present the biggest challenge to public and private payers.
In the Medicaid population, 68% of costs are attributable to the top 10% of patients ranked by cost. Innovators who can best communicate to the customer will win the opportunities to deploy those solutions.68% of Medicaid costs, are attributable to the costliest 10% of patients. Click To Tweet
What “best communicate… to… win” means, can range widely.
You see, if you communicate all the details of your strategy, your opponents may likely steal your ideas. And if you present all the details of your technical solution, you risk boring your customer who will just classify and categorize your products/services with everyone else’s sales presentations they are bombarded with.
What then, do we communicate???
Let’s review the types of content that population health analytics companies should be producing, and learn from some examples of how I’ve helped organizations increase market share in what’s becoming an increasingly competitive niche.
In studying associations, I present the results of a content marketing strategy that a particular industry has implemented to permeate sectors who drive policies affecting their bottom line.
It’s an ingenious approach to creating powerful and highly influential evangelists for your brand, your industry, and your mission. Let’s integrate elements of this strategy into your content marketing campaigns to help you achieve your organizational mission.
I review the surprising and tangential relationship between public health professionals and the cement industry.
We want to create an environment for our customers to be able to learn more about us comfortably.
When we can differentiate between a more linear sales funnel and more circular sales cycle, then we uncover the secret of businesses that grow organically.
In this article, I review the differences between a sales cycle and a sales funnel.